Genio  |  Lead Product Manager   2021 – Present

Genio is an accessibility-first EdTech SaaS company providing learning tools for higher education, serving 1,000+ institutions and over a million learners. I own product end-to-end across the platform — from discovery and validation through build, launch, and commercial adoption.

▸  Product Strategy: Led product strategy & roadmap across a portfolio of SaaS products in a regulated environment, balancing innovation with compliance requirements.

▸  Leadership: Built and led a team of Senior PMs across distinct product areas, owning hiring, 1:1s, performance reviews, and individual development.

▸  KPIs: Aligned success metrics with commercial outcomes via a new OKR strategy, delivering 2% YoY student activation growth, 12% improvement in licence retention and 8% uplift in renewal value.

▸  AI Features: Led enterprise-wide adoption of AI features for neurodivergent learners, scaling to 1,000+ institutions across complex regulatory and technical environments.

▸  Cross-functional collaboration: Translated user insight and company direction into roadmap priorities, managing stakeholders across engineering, commercial, and compliance.

▸  0-1 Product Launch:  Responsible and accountable for the discovery, build and launch of Genio Present – the first new Product in 5 years, selling 800 institution wide licences in the first 6 months. Also ideated and launched the ‘Confident Note Takers Masterclass’, achieving an 84% success rate in developing learner study skills.

▸  Product Discovery: Drove discovery across a portfolio of SaaS products, synthesising qualitative and quantitative research to surface unmet needs aligned with strategy.

▸  Communication: Awarded Genio’s “Trust is Foundational” award in recognition of motivational communication style and ability to align technical and non-technical teams around shared goals.

▸  C-suite engagement: Regularly presented strategy, OKRs, delivery progress and KPI growth, building confidence and securing investment in roadmap priorities.

Cap HPI  |  Senior Product Manager   2016 – 2021

Provider of automotive valuation and provenance software serving fleet, finance, retail, and manufacturer clients.

▸  Delivery: Delivered a bulk valuation tool for the fleet sector with £1m+ projected revenue.

▸  Revenue Growth: Owned roadmap for the flagship valuations product, achieving 10% YoY revenue growth (£600k).

▸  Personas: Introduced customer personas to improve user alignment across the business.

▸  GTM: Led GTM planning, coordinating sales, pricing, and marketing for key releases.

▸  Customer relationships: Built close relationships, informing prioritisation and long-term roadmap planning.

▸  Compliance: Navigated compliance requirements ensuring development balanced innovation with industry standards.

▸  Culture: Founded ‘Changing Gear’, an empowerment and wellbeing initiative funded by the Senior Leadership Team.

Asda  |  Senior Business Analyst   2015 – 2016

Worked on high-profile logistics and e-commerce initiatives, including the 0-1 launch of the ‘To You’ parcel collection service.

▸  Requirements: Defined requirements and solution design for Connect, one of Asda’s largest IT programmes.

▸  Stakeholder partnership: Engaged stakeholders across logistics, finance, and eCommerce to resolve competing priorities and maintain alignment throughout a large-scale programme delivery.

The Phoenix Partnership (TPP)  |  Business Analyst   2012 – 2015

Contributed to NHS healthcare system development and international implementations across the UK, India, China, and Kuwait.

▸  Led discovery, process mapping, and requirements gathering for clinical workflow tools.

▸  Delivered demos, feedback sessions, and training for Ministry of Health and NHS stakeholders.

▸  Recruited, trained, and managed a new helpdesk team at TPP to improve customer response.